Are the intangibles, such as personality, attitude, and behavior, as important to consider when evaluating an employee as his or her work product? Provide some examples to help explain your rationale.

I believe that intangibles such as personality, attitude and behavior should be included when performing a job performance analysis. In many positions personality, attitude and behavior make the position successful or not. The three positions I think of when I think of these intangibles being imperative are nurses, sales people, and customer service.
In the frontline of the health care industries nurses need to have more than just the medical book knowledge acquired in Nursing School. Nurses must have what is known as “bedside manner”. They are required to have certain intangible qualities that make them successful dealing with patients, families and doctors. These should be and are included in many nurses’ job analysis performance forms.
Salespeople must confront constant rejection in their daily quest for leads; effectively using intangible skills will make or break a successful salesperson. They must have and outgoing personality, a positive attitude and professional behavior to represent the company they are selling for effectively. If they do not possess these skills they will be unable to successfully meet their sales quotas.
Customer Service deals mainly with customers that are not currently pleased with their company’s services or goods. Customer service representatives must positively handle negative situations to keep customers happy and coming back for more. Intangibles would be a huge part of a CSR’s job performance.
In all of these positions it is important to have goals and expectations set that exhibit what successful models of these intangibles look and sound like. If a worker knows what success looks like they will be able to attempt to duplicate it in their daily work assignments.